A bit about me and how we might work together:
As a passionate innovative medicines marketer, I live and breathe the science and art of marketing.
I just love the work,
plain and simple
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30 years of commercial leadership roles with Janssen, Schering Plough, Merck, Sandoz and Johnson and Johnson.
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I have been privileged to be exposed to some of the very best marketers and marketing practices in the world.
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This experience has nourished my knowledge of our innovative medicines industry and frames my view of it…
Our market is undergoing dramatic transformation. Our challenge is in harnessing the change to balance opportunity and risk to forge new avenues of success. Unlocking those keys requires collaboration, curiosity, analysis, interpretation and execution - and it’s is what I love to do.
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From the development of business plans for winning with new product launches, to wringing the most from an existing franchise, to reigniting mature brands that are brimming with untapped potential, to training less experienced teams, my job is to put everything I have in service to you.
from where we’ve been, to where we are, to where we’re going
Putting it into action for you:
Marketing Team Support
You have an under-resourced team that needs a BRIDGE to high impact marketing support
Product
Launches
Your preparing to launch a new brand and need a BRIDGE to best practices and launch expertise
Re-activation of Mature Brand
You have one or several non-promoted products with untapped growth potential but your marketing teams are fully leveraged. You need a BRIDGE to re-activate high potential mature brands
Marketing
Training
You want to enable an inexperienced marketing team to BRIDGE to best practices in business planning expertise
OR
You have an existing team that will benefit from a fresh point of view to challenge assumptions and create new pathways to success