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Three Pillars of Change Shifting our Innovative Medicines Environment
Markets are like ecosystems – they’re complex and dynamic. And as with all ecosystems, markets are exposed to forces that shift and...
michael.reny2
Feb 13, 20214 min read
Will Tomorrow’s Pharmaceutical Industry Still Shape and Manage the Narrative of its Brands?
Information is everywhere. Access to it is ubiquitous. Millennials are like cyborgs. Trust is an issue. Access to customers is...
michael.reny2
Feb 9, 20214 min read
Product Evolution (Biopharma) and Implications on Marketers’ Skills and Training
A recent industry study1 I had the privilege of working on found that one of the most disruptive forces affecting how the industry has...
michael.reny2
Feb 4, 20213 min read
The Fourth Path to Tackling COVID 19
THREE PATHS to successfully tackling COVID 19 have permeated our news headlines and infiltrated our daily thoughts and discussions over...
michael.reny2
Feb 1, 20211 min read
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